Proposition Launch
The case:
Proposition Launch
Situation:
The client offers a wide variety of telecommunications services to their Small and Medium Business customers. However, the proposition and pricing was not fit for purpose as a result of a changing competitive environment.
Improvement
We developed a modular proposition and defined and implemented multiple Price Zones depending on the competitive environment of the area. We have set the prices in a way that is both competitive and provides upsell opportunities to the sales team.
Results
As a result of this implementation, the client was better positioned in the market and enabled to do more cross- and up-sell. Both volumes and average revenue per user (ARPU) did increase.
Ready to discuss the possibilities?
Do you have a question or are you interested in the possibilities for your organisation? Feel free to contact us.